The brand was made from countless evenings accompanied with lots of wine. It was created in a vision of the designer to offer quality yet affordable womenswear, mini, sexy pieces for evening outings. Every woman wearing IRA is our muse, we want each woman to feel unique emitting her sex appeal to the fullest.
The brand IRA was designed by Irini Charalampous, she has graduated from Frederick University Cyprus in Fashion Design and Image in 2020. It was inspired for the women of today made exclusively by Irini, from design to production. We want to empower and inspire the women of today that want to embrace their womanhood and sex appeal. In the words of the designer herself, "these designs were made for your divine self, enjoy them".
A woman inspired by women and designing for them.